Comments on: How to Choose a Great Business Name

By: furquan khan

furquan khan — Sat, 16 Oct 2010 08:47:01 +0000

We have a registred firm in india with the name of Baker’s House. Now we are going to lunch a Bakery Rusk in the market with seperate name.

Kindly help me to find out the new brand name for Rusk.

It should be related to breakfeast..

thanking you
furquan

By: Oaktree

Oaktree — Sat, 08 May 2010 07:33:08 +0000

At times a wacky business name too has the potential to cling to one�s memory and have great recall ability.
Oak Tree

By: Anne-Laure

Anne-Laure — Tue, 27 Apr 2010 08:54:38 +0000

When I started my business, I was living in the US. I wanted to find a name that sounded French but made a little sense. The best way I found to make a good choice was to make a survey. I sent it by e-mail and asked everyone to send it to everyone. Then, the choice is easier…

By: Susan @ Winning Names

Susan @ Winning Names — Tue, 27 Apr 2010 08:38:31 +0000

The emphasis on domain names and search engines assumes that all craftspeople sell exlusively online, but that is surely not the case? What about a name that appeals to people who buy at craft fairs and the like? Some words and phrases look better than others when written down, due to fonts etc, and having an attractive name on a label or packaging can encourage someone to buy a gift. Bumblebee Kids might be bad for the internet, but it clearly lends itself to a great logo, which, again, will attract purchasers looking for a gift.

By: Suzy

Suzy — Mon, 26 Apr 2010 18:48:04 +0000

Great info!
I’ve found when picking business names, it does help (business wise) to have some sort of version of what you are selling in your business name. This doesn’t work for everything, but it really helps customers find you and your product.

Thanks!
Suzy
Frock Shop

By: Arianne

Arianne — Mon, 26 Apr 2010 18:41:30 +0000

Good point on the plurals, Meg. Some people buy both domain names when there’s a chance of people adding an ‘s’. You can also try adding both versions of the name to your keywords for search engines.

Weird little things like the skateboard connection are why it’s a great idea to try various searches when planning your business name. You’ll find things out there that you never thought of!

By: meg b of olliegraphic

meg b of olliegraphic — Mon, 26 Apr 2010 15:13:18 +0000

Great article. Another way to choose a unique business name is to make up a brand new word. That’s what I tried to do when naming my business… a word that was easy to remember but also didn’t really *mean* anything.

I’ve noticed two minor drawbacks to my name:

1.) Bloggers and customers often remember me as “olliegraphics” (with an “s” at the end). Luckily I still come up as #1 under the olliegraphics search.

2.) There is a skateboarding term called an “ollie,” so when searching “ollie graphics” (two words) I don’t show up in the first page of results. My artwork isn’t skateboard-related, so I hope the likelihood of customer confusion is minimal.