Interviews

Meeting the Makers: Nidhi Chanani

Thursday, December 15, 2011

 MEETING THE MAKERS: NIDHI CHANANI

For our last Meeting the Makers feature of 2011 I am happy to share the story and work of Nidhi Chanani, a freelance artist and designer. Born in Calcutta and raised in suburban California she currently draws and dreams in San Francisco. Nidhi’s work is romantic and whimsical, like a window into a magical world-I hope you enjoy this chance to visit with her and learn what inspires her. Thank you for sharing your story with us Nidhi!

 MEETING THE MAKERS: NIDHI CHANANI

Did you always know you were going to be an artist? What got you into art?

I always wanted to be a writer! I doodled and drew and danced around art, but never thought of it as a career. In college when I started actively following the work of some illustrators, the seed was planted. I started taking more art classes, but it wasn’t my focus. I worked in the non-profit sector for years after receiving my degree in Literature, and I started drawing a comic strip and when it was published in a small magazine, I felt more confident. A year or two after that, I took a deep breath and plunged head first into art.

 MEETING THE MAKERS: NIDHI CHANANI

Your art vacillates between the fantastical and the everyday. What draws you in those two different directions?

I’m a dreamer and a lover. I think my art reflects the many sides of me… I dream of adventures with animals, other worlds, new narratives. It’s what I love about art… we may not see it… but if I draw it, it ceases to be fantasy. Its real, you can see it, imagine yourself in it! The everyday is the romantic in me, I feel that we are constantly enveloped in beauty and love. Everyday there are one, two, thousands of moments that we experience that can fill our hearts. Its those moments that I capture in my illustrations.

 MEETING THE MAKERS: NIDHI CHANANI

How do you go about creating your art? Is it digital, analog, or some combination?

All my illustrations are digital. I begin with a loose line drawing, and then work in layers building the drawing up from the background and finally  the characters. I see it like this: I draw in Flash and paint in Photoshop. I do have original work, too, wood burnings. I use a professional wood burning tool, that works like an old-time pen which has different tips. I plug it in, heat it up and burn each line into raw wood.

 MEETING THE MAKERS: NIDHI CHANANI

What was the tipping point for moving from art as a hobby to a career?

Well, I’ve only been doing this for over a year! I’ve always wanted to be a freelancer, to be my own boss and make my own hours. I’m horrible with authority, I just want to test it and disobey! Working for myself is best for me. When I began to get regular freelance jobs, sales and felt that my income was steady enough, I made the jump. It was less of a creative decision and more of a “Can I pay my bills with art?” And I still love to say, after I’ve purchased something like a new blouse or plane tickets “Art paid for that!”

 MEETING THE MAKERS: NIDHI CHANANI

Are there other types of art (animation, painting, or even a totally different craft like film making or music) that you’re interested in pursuing someday?

I love all art. Visual, performing, music is a constant – I don’t draw without some music on! I’d love to learn animation, but I don’t foresee that I’ll have the time in the near future. I’d love to combine my original desire to write with illustration and create children’s books. I’m actively pursuing that… and I’ve always been attracted to watercolors. I hope to explore that sometime soon!

 MEETING THE MAKERS: NIDHI CHANANI

You very much run your own business in addition to doing the art. Do you ever feel like these two tasks conflict with each other? Compliment each other?

I believe the key to success as an artist is to have those two things work together. However, sometimes the business is overpowering and I realize I need to stop and draw. That’s why I love my daily drawings, everyday love, before emails, marketing, and sometimes before my morning tea, I create a new illustration. Everyday. So even if I have tons of other work, I know that I’ve created something that day.

 MEETING THE MAKERS: NIDHI CHANANI

You go to lots of art and comic shows. What is your favorite experience from any of those?

I love comic conventions because the people are incredible! They support artists, writers and creators unlike any others! They have a lot of heart and I absolutely love seeing all the hand-crafted costumes. At craft fairs, I love to shop! Really! I love supporting other artists and creatives, and I’ve found some of the best gifts there… But above all else, at both kinds of shows, my favorite experience is connecting with other small business folks and artists. I’ve made some long lasting friendships through those shows, and at times doing a show feels like one big reunion. It’s a lovely feeling.

 MEETING THE MAKERS: NIDHI CHANANIConnect with Nidhi by visiting her:

Website | Etsy shop | Facebook | Twitter 

Holiday with Matthew Mead: Interview + DIY + Giveaway!

Wednesday, November 23, 2011

holiday with matthew mead, christmas home decor interview and giveaway

In this online world, there are people you may cross paths with who will inspire you… to create, to dream, to be passionate, to enjoy the simplicity of everyday tasks and to love what you do.

Matthew Mead is one of these people. He is the Founder, Creative Director, and Editor-in-Chief of Holiday with Matthew Mead magazine. He’s also just a really great guy.

I caught up with him last week to chat about his love of handmade, how to approach a magazine editor, product styling tips, and of course his magazine. Enjoy the interview, his words will inspire you, be inspired to create with some wonderful images from his magazine (and a fun holiday D.I.Y.) and enter the giveaway to win something lovely from his new home décor collection.

holiday with matthew mead, holiday paper tree diy

Paper Wall Tree D.I.Y.

 

Add some festive holiday décor to your home with a colorful paper wall tree. Try this fun and simple D.I.Y. from Holiday with Matthew Mead magazine.

To make this wall tree, cut 80 circles out of patterned scrapbook paper using a 2-inch circle punch. Arrange the circles and adhere using temporary glue dots (ZotsTM). Set a cylindrical vase filled with tiny Christmas ornaments below the tree and add a candy wreath as a topper.

You will find loads of festive décor, fun crafts, delicious recipes and handmade goodness in Holiday with Matthew Mead magazine which you can order here.

holiday with matthew mead, christmas home decor interview and giveaway

I’ve been a fan of your work for many years, going back to your early days as an Editor at Country Home magazine. Tell us a little bit about the projects you are working on right now, including your beautiful magazine Holiday with Matthew Mead.

We have so much going on… we started our own magazine a year ago and have worked every aspect of it from conception to unloading the truck of magazines.  It has been fun and exciting for me to be at the helm of all of it and share my ideas and dreams directly with readers.  This year TIME INC. picked up our HOLIDAY issue and so it has mass distribution in the US and Canada… so we have been able to connect with even more people who knew me from my Country Home days.  We are also working on how-to videos for our own YOUTUBE channel and have launched our own product line called matthewmeadcollection.com… oh, and I shoot the food for the Associated Press… so I am really very crazy busy.  We are now working on a special spring issue called FLEA MARKET FINDS with Matthew Mead and it is totally different then what you might expect.

Matthew, your love of handmade is inspiring. Your blog and magazines are always filled with simple and beautiful ideas. How do you come up with so many fresh decorating and entertaining ideas?

My mind is running at 110% power… sometimes too much.  I have such respect and reverence for hand-made items be they contemporary or vintage.  There is real spirit in handmade and what I love is that it endures generations… its like holding a thought process in your hands, the feeling that someone has come before you but that you are so intricately linked to the past through handmade items.  It’s precious, and important and I am a real supporter of all handmade crafts.

holiday with matthew mead, christmas home decor interview and giveaway

Many of our readers are small business owners trying to navigate the world of publicity for their product. Can you share some tips on how to best approach a magazine? How can small makers catch the eye of editors and stylists?

Take some time to tell your story.  Look for the originality in your work and do your best to promote that.  Great images always catch my eye and some way to organize your bio, your style and your craft into a mini booklet is what helps me to pick from so many talented people.  I am visual so someone leading me through their own story is so valuable.

Here are some things that grab me.

  • Send directly to the editor you think would be most interested.
  • Share your passion through pictures and words.
  • Let me know what you hope to do with your talent in the next five years and where you think you are headed.
  • Immerse me in your lifestyle… I am curious so I like to know as much about your craft as I do “what you had for dinner last night.
  • And colors… show me an organized color way and I am eating out of your hands.

 We would love it if you would share some tips on styling product for a photo shoot.

  • Keep it simple… everything has beauty so don’t hide your craft with dominating props.
  • Show me textures and colors in beautiful light… I am drawn to what is familiar to me and my images are a real road map to how to catch my attention.
  • Make it seasonal… I am drawn to the things that define the seasons and if you are trying to market your product for a holiday it is best to give hints to the seasons when it would be front and center.
  • Lifestyle… it is important to have a hint of how an item is going to be used so readers or buyers can imagine it in their lives.

holiday with matthew mead, christmas home decor interview and giveawayMatthew, you live in a small town in beautiful New Hampshire, what do you find inspiring about your surroundings?

The seasons are what I find most inspiring.  That is what leads me in so many of the things that I do.  And NH has all the seasons and that makes my work rich and ever changing.

I wonder if you would tell us about who fostered your creativity growing up? Do you come from a family of makers?

We always did things as children with my grandparents and they certainly had a hand in making their lives… sewing, cooking, farming, etc.  I remember picking potato bugs in the summer and enjoying gigantic potatoes all winter long, and gathering flowers to dry in the fall to weave into beautiful wreaths and arrangements.  We made things with evergreen at holiday time, wrapped and delivered gifts and decorated cookies.  I learned a love for doing things that others could appreciate.  Special dishes for special occasions, traditions, etc. and part of all that was making things by hand.

What advice do you have for those of us who are following our dreams and aspiring to live what we love?

You must always find the time to do the things you love… and you must do them over and over again in every free moment until those moments dominate your time and you are living your dream… it’s about endurance, never giving up and believing in yourself like there is no tomorrow.  And when you have made it there… when you can actually taste that which you have so longed for… help someone else out… help them reach their dreams and you will always find what you have created to be precious and special.

Why do you feel it is important to support emerging designers, bloggers and creators of handmade?

It’s about tradition and hope and keeping the worthwhile things about life in motion.  Art and handcraft is not finite.  It continues to grow and unfurl and bridge our time here to the past and the future… What we create are our cave drawings, our paths and journeys to share what and how we have loved, laughed and lived… it as important as water… we cannot live without it…

holiday with matthew mead, christmas home decor interview and giveaway

GIVEAWAY 

Now that you’ve been inspired by Matthew’s wise words enter to win a set of Matthew’s Favorite Jelly Jars from Matthew’s new home décor collection!

To enter, visit the Matthew Mead Collection , then leave a comment here letting us know how you would use these vintage-inspired jelly jars and please Like Holiday with Matthew Mead on Facebook.  Bonus: You’ll love the great projects, entertaining and décor ideas you will get.

 This giveaway is now closed! Congratulations to connie @ daydream in color with comment #7

Interview + Giveaway with Amy of tiny giraffe

Wednesday, October 26, 2011

tiny giraffe, amy mcgrath, handmade heirloom wooden blocks, handmade for children

One of the things I truly love about editing Oh My! is the chance to get to know people and watch their business grow and change. I first connected with Amy of tiny giraffe nearly a year ago and since then have seen her change her branding, collaborate with artists (& OMHG contributors!) and develop her brand. I am so happy to get the chance to share a bit of her journey with you.

Amy creates beautiful handmade classic wooden blocks with both modern and vintage styles. Choices range from classic paper dolls to artist illustrated sets-all perfect for little hands to play with and then pass down to future kiddos. Amy’s blocks make a perfect holiday gift or stocking stuffer so be sure to enter the giveaway and take advantage of the 10% discount code below and get a leg up on your Christmas shopping!

tiny giraffe, amy mcgrath, handmade heirloom wooden blocks, handmade for children

Hi Amy,  I am really thrilled to have the chance to share your business and story here. Please tell us a bit about yourself and tiny giraffe!

Tiny giraffe™ is the perfect balance between my passion for creating and love of business. After graduating with a degree in economics, I worked in the music industry in performing rights by day, then managed indie artists and even hit the road with some big names by night.

With the birth of my first daughter, I made the decision to give up working in music to start my most exciting job yet: raising my children. I created tiny giraffe™ as an outlet for my creative and entrepreneurial energy. I opened this etsy shop in February 2009 on the very night my second daughter was born. I launched the shop, loaded the graphics, and just minutes later was on my way to the hospital to give birth. Crazy, yes, but that’s how I operate! Now, just two years later, tiny giraffe™ blocks are sold in baby boutiques both online and across the U.S. from NYC to LA.

You had a busy summer re-vamping your brand with the help of one of our contributors Lisa of Moxie Pear. I would love if you could share that process with us by giving us a behind the scenes look at your brand before and after your makeover. 

I had so much fun working with Lisa, and in addition to coming out of the creative process with an awesome new brand, I also learned a lot about the direction I want to take the tiny giraffe™ brand. My initial conversation with Lisa was all about exploring my goals and working to identify a few key words to describe my brand. I find myself going back to those key words often, and am so grateful to Lisa for taking me through that process.

Take a look at the before and after logos. The old logo was too bright and busy for the product I offer. tiny giraffe™ is about simple and classic wooden blocks for tots, and I wanted my new logo to reflect that look and feel. The new logo has a simple white background, earthy color palate, and a hand-drawn giraffe. I absolutely adore the way the giraffe appears to be drawn with crayon — it conveys that the brand is for children.

tiny giraffe, amy mcgrath, handmade business rebranding, moxie pear

You also teamed up with another OMHG contributor, Joanne Gibert of Drawn to Letters to create a beautiful set of illustrated blocks. Tell me about that collaboration, how did it come to be & will you collaborate again with other artists in the future?

Joanne contacted me about a possible collaboration, and after just a few minutes on the phone we realized if we put our strengths together we could create something amazing. Putting Joanne’s beautiful watercolor drawings on classic wooden blocks is the perfect medium for babies and toddlers to get their hands on the alphabet and form those first words. It’s so satisfying for both Joanne and I to see the product of our collaboration, and tiny giraffe™ customers are returning for second and thirds sets after purchasing their first.

Of course, I would love to collaborate with other amazing artists and am always on the look out for unique spins to put on classic wooden blocks.

tiny giraffe, amy mcgrath, handmade wooden blocks, drawn to letters

We love hearing how & where makers make! Can you tell us about your workspace? 

We moved just a few weeks ago, and now I have my own studio ::squeal!:: The biggest benefit of dedicated space is that there is no setup and tear-down time. In the past I spent an obscene amount of time preparing to work, and now my supplies are at my fingertips ready to create. I’m still settling in and have my eye on a handful of handmade goodies to adorn my blank walls!

You took the summer off and are getting back in the swing of things-are there any tips or tricks you can share with our readers about getting back on track after spending time away?

Getting back on track after spending time away can be a challenge. Having a plan is important in order to get up and running on day 1. After taking the summer off, I reach out to my retail locations, as well as any online shops selling tiny giraffe™ blocks to make sure that they are stocked for the coming season. I also try to offer new designs upon reopening to create buzz and to keep repeat customers interested in my product.

What are you planning for tiny giraffe in the future? Any exciting projects or products in the works? 

The holidays are upon us and I have just added the Christmas 2011 set to my etsy shop. Every year I create a stocking stuffer for tots, and have many customers who are collecting each year’s Christmas set. This year I’ve put together a set of three retro Christmas blocks (pictured above) with a drawstring bag hand-stamped with the words “elf made”, and the set ships free in the U.S. (with super affordable shipping worldwide!)

tiny giraffe, amy mcgrath, handmade wooden blocks

Amy is offering a generous giveaway and discount for US and Canadian OMHG readers of any item in her etsy shop!  She is also offering a coupon code good for 10% off your entire order by entering OMHG10 at checkout. The code is valid until Wednesday, November 2nd so get shopping!

How to Enter this Giveaway

Leave a comment about tiny giraffe and my interview with Amy (can I get a WOW on her launching a biz + a baby at the same time-talk about multi-tasking!)

AND/OR 

Visit tiny giraffe and let us know what you would choose from the shop

Get extra entries by leaving a separate comment (1 comment=1 entry) if you:

This giveaway closes at midnight EST on Wednesday, November 2nd with the winner announced at the bottom of this post on November 3rd (comments received after this time will not be published until the winner is announced).  By entering this giveaway you agree to the oh my! handmade giveaway policies. 

This giveaway is now closed! The lucky winner is:

 

meeting the makers: nathiya of *emera bags

Saturday, October 22, 2011

*emera bags, camera bags with modern style, stylish camera bags

I don’t usually accept products for review anymore (unless I am fairly positive you will love it) but when Nathiya of *emera bags wrote to see if I would review one of her design savvy camera bags I said yes without hesitation. I am guessing you all have cameras and, like me, have been frustrated by the bags available to schlep them around. The options on the market either look like camera bags or are a major investment, Nathiya is changing this with her line of well priced camera bags that are functional, well made and oh so stylish.

I chose to review the *emera circle print messenger bag and am so glad I did! It arrived the week Chara and I filmed our short video for Heartweed magazine and has come in so handy ever since. The water-resistant canvas material is perfect for my busy life full of kids + pets + assorted messes. Big enough to fit my camera, manual, cords along with my iPhone and ever present notebook there is room left for my wallet and associated stuff (my purse is always home to many pens, books and found objects). I love it’s versatility and have been using it when the girls and I go out walking or if I am taking photos on the go or for business like filming the video. In short, I love my new bag and not just because Nathiya sent it to me!

For more info on the bags watch this short video demonstrating them in action then head on over to the *emera website to get one for yourself.

*emera bags, camera bags with modern style, stylish camera bags

Since I always want to get to know the creative mind behind the business I invited Nathiya to answer some questions. An incredibly multi-talented artist she is also the co-creator of the beautiful Pineapple Seed jewelry line and an amazing photographer too!

Hi Nathiya, thanks for visiting Oh My! and sharing the story of your business. Please tell us a bit about *emera and how you came to start designing camera bags.

In 2007 I purchased my first DSLR. At first I was taking photos for my jewelry line Pineapple Seed. But then it became more, I wanted to carry my camera with me everywhere and take pictures of my daily life. At the time I couldn’t find a camera bag that I liked which is a simple camera bag that blended in with my style. Most importantly I didn’t want to look like I was stashing a camera. So I designed a few for myself and friends. They were a hit and we launched *emera in 2009.

You started out running a jewelry business but have since switched gears-how have your creative dreams changed along the way?

It hasn’t really changed much. I’m always striving to become more consistent creatively. Whether it’s jewelry, bags or photography.

pineapple seeds, nathiya and soraj prathnadi, *emera bags

What makes the *emera camera bag different from other bags on the market?

I wanted to design a bag that women can wear daily. That can be dressed up or down, for work or an evening out. I didn’t want it to be too feminine either as I wanted to keep versatile.

What are your future plans for *emera?

We are working on new bags for next year. New colors and maybe an exciting new shape!

Stay in touch and learn more about *emera and Nathiya by checking out the beautiful Pineapple Seed blog (it is filled with stunning pictures captured by Nathiya and her husband Soraj). You can also connect by visiting *emera’s:

Website  |   Twitter   |   Facebook

 

Meeting the Makers: Katie of Gadanke

Thursday, October 20, 2011

Meeting the Makers guest post by Katie Clemons of Gadanke

katie clemons, gadanke, meeting the makers

Fast forward years and years. Imagine you’re 90 years old, and you don’t remember your story. You don’t remember what inspired you to start a handmade business. You’ve forgotten what made you passionate way back in 2011. And you certainly don’t remember all those fears and bits of joy in everyday life.

What do you do?

My grandma and I were sitting in a recording studio for NPR’s StoryCorp. It was her 90th birthday. She looked at me with sad blue eyes and said, “I don’t remember. I wish I did.”

There was nothing she could do. But I knew there was something that I could do.

My name is Katie; I run an award winning handmade journal shop – www.gadanke.com.

My books are filled with writing prompts that help draw out your stories. They range from journals helping you figure out your dream career to travel journals, home minibooks, and gratitude journals.

My goal at Gadanke is to help you get down the stories, the hopes, the fears, and the things that make you feel alive – all things my grandma has lost. I also want my journals to be a place where you can tuck away the bits of life; that’s why the bindings open and close. Tuck away letters from your grandma, photographs, and memorabilia. Or use the old fashion library cards, mini envelopes, and pockets in all the books. It’s seriously so fun!

katie clemons, gadanke, meeting the makers

When did you start your shop?

I launched Gadanke in 2009 while living abroad in Berlin, Germany. The name “Gadanke” comes from a German word that means thought, mind, or idea. Now there are thousands of people around the world celebrating their stories with my books. I build them all myself in rural Montana, and it feels like a dream come true.

Tell us about being a green business.

I believe with all my heart that we should be preserving our environment as well as our stories.

Earlier this year, Gadanke received the EcoStar Award from the governor for my green business initiative. All of my journals include 100 percent recycled papers, domestically-produced materials, and products from sustainable forests.

What were some ways you prepared to become an handmade biz owner?

Taking risks is a huge part of starting a handmade business. Living abroad taught me how to take risks because even going to the grocery store involved so many new challenges. It also taught me patience – with myself, with my new environment.

What is a current challenge are you facing, and how do you plan to overcome it?

Hmm, one big project my husband and I are undertaking is the remodel of an old airplane hangar. We want to build a little loft home in the back. We also want to give Gadanke its very own home in an underutilized storage space in the facility. It’s exciting!  It’s exhausting. I’m blogging the progress at www.makingthishome.com.

All we can do is work at it one day at a time. We can’t let the big goal overwhelm us.

katie clemons, gadanke, meeting the makers

What are four tips you can to pass along to someone who wants to start her own handmade business?

Be patient with yourself and your business. There are so many little details that constantly come up. Just keep working through them.

Ask for help when you need it.

Make sure it’s something you love and that you love having as a piece of you.

Document the journey in a journal. You can learn so much about yourself, your ideas, and the direction you should take just by getting your ideas out on paper.

About Katie

Katie helps people capture memories and express their thoughts creatively with her eco-friendly journals. Her award-winning business, Gadanke, offers handmade journals filled with writing prompts and fun embellishments. She also blogs at Making This Home about simple, handmade living from her homes in Berlin, Germany and a hangar in rural Montana.

Sponsor Interview + Giveaway: Anointment

Wednesday, October 19, 2011

 

anointment natural skin care, april mackinnon, sponsor giveaway

Today I have a special treat for you all! Our sponsor and contributor April MacKinnon of Anointment Natural Skin Care is visiting to tell us about her business and give you a chance to win some of her incredible handmade goodness. More importantly, April shares a look at a day in the life of a busy mama of 3 who is juggling babies, business, success and her own creativity. I know so many of us can relate and I feel honoured to have this opportunity to share her journey with you.

Hi April! This is fun, I don’t think I have interviewed a contributor before. I already know a lot about your business but for new readers please share a bit about your story and how you came to be running Anoinment as a full time business.

I started out as a civil engineer designing landfills and sewage treatment plants.  I was pretty aware of what we collectively throw away and what happens when we’re done with what we buy and consume.  When I was pregnant with my first child in 2005 I became increasingly educated about the ingredients and chemicals in our personal care products.  Wanting more balance between work and family but with student loans and a mortgage to pay, I made the leap from my career as an engineer to become an entrepreneur.  Initially this led me to start an online business called Nurtured, selling cloth diapers, baby carriers and other natural parenting products.  Nurtured began to take off at exactly the same time my second child was born in 2007.  For two years I worked from home juggling customers, babies, a toddler, and running a household.  By 2008 the business had outgrown my home and I moved to a retail store which continued to grow and prosper. At the same time I was planning to open the retail store the founder of Anointment was looking to step down and focus on her own family.  I had been selling her product and felt it would be a fantastic fit for my retail location.  I bought Anointment one month after opening my retail store in 2009 and worked day and night to keep product freshly made and supplied to my own store and a few wholesale accounts.

In 2010 I was pregnant with my third child and realized I could not keep the pace that I had been working to sustain two businesses and raise my family.  My family and I decided to sell the retail store and keep Anointment.  We realized our dream of moving to the town where I grew up to have more family support and raise our children quietly in the country while maintaining and growing Anointment from a wholesale perspective.  Today I run Anointment from home and make the products in a second kitchen specifically designated for producing my skin care products.  I recently had an article written about me in my hometown newspaper, it explains things pretty well.

I know you are a busy lady with a growing business and three little ones, so many of us are in the same boat. I know many of us would love to know- how does a typical day unfold at your house?  

My routine is so finely tuned that if I miss one step it can throw my entire week off!

6 am - I’m up and throw in laundry while changing the baby and waking the kids up for school.

6:30 am - We are all dressed and downstairs for breakfast.

7:30 am – My daughter is on the bus to school, I cook my own breakfast and feed the baby.

8:00 am – Drive my son to pre-school.

9 am – Arrive back home from pre-school.  Check email, do a bit of accounting, pack orders.  Baby naps in my arms while I type at the computer.  If I’m lucky, he will sleep in a baby carrier so I can do “standing up” work – producing products.

11:30 am – Pick my son up from pre-school, chat with other moms about how there is no time to get anything done!

Noon – cook lunch, feed the baby, feed my son and myself.

1 pm - try to squeeze in a bit more work while my son plays, keeping the baby entertained with toys on the floor/napping in a carrier/nursing.

2:30 pm – bus arrives home with my daughter.  Make after school snacks, hopefully baby is having another carrier nap by this point.

4:30 pm – drive the kids to swimming lessons.  Chat with other moms, read a book on marketing, respond to emails on my blackberry, entertain the baby.

6 pm – We all sit down for supper.

7:30 pm – I try to work a bit more while my husband is home and he spends some time with the kids.

8 pm – Bedtime.  Baby won’t sleep without me, so I’m in bed too!  My husband will sometimes label and pack soap for me in the evening if required.

There are literally about two hours a day that I can possibly get work done, and pre-school is only three days a week.  I tend to work in 15 minute increments while the baby is content to play on the floor or while I am nursing (at the computer).  If it gets desperate, I will call in help from family members to help me either entertain the kids or help with the products themselves.  This year is the most challenging with a baby and a lack of childcare, I am in a difficult position of trying to build a business with no room to grow myself, but I’m managing.

anointment natural skin care, april mackinnon, sponsor giveaway

Our theme this month is Challenge Your Creativity-how do you challenge yourself creatively for business and for fun? 

I have a gazillion ideas and nearly no time to work on them. I challenge my creativity by consuming creative books and magazines.  I daydream by reading the instructions to complete a project and spend the next few days thinking about what I have in my stash that would work to make it my own.  Sometimes I cut out bits of fabric or draw ideas in my notebook while I’m eating and feeding the baby.  I carry a notebook with me at all times, knowing ideas will strike exactly when I don’t have time to explore them right away.  I have a list of Anointment products I want to produce in that notebook.  I’m experimenting with a few of them.

Right now I’m working on a creative exchange for two girlfriends with whom I took a handmade challenge back in January.  One has knit me a lovely wool hat, so the pressure is on.  I am planning to make a leather and fabric brooch for each of them based on a project I saw in the current issue of Stitch magazine .  I am knitting a wool garland on a knitting spool while I’m a passenger in the car on long car rides (while the kids are otherwise restrained – I don’t waste a minute).  I am planning to put up two Christmas trees this year and would love for one to be a children’s tree with handmade decorations.  Also on my plate are two blinds for my son’s room and a quilted table runner I am working on.

I’m also producing every product Anointment offers for the Christmas craft fair season and for a February trade show I’m attending.  Given my tight schedule, I need to be prepared well in advance.

What is in the works for Anointment this year, do you have any exciting changes or products planned?

Anointment has earned the PTPA Seal of Approval for our Baby Balm, which I’m extremely proud of.  We’ve also just launched a new e-commerce website.  I am also working on marketing materials and ways to support our retailers.

The big item for the new year is a natural bug repellent.  It was field tested this year and will be released early in 2012.  I have been experimenting with shampoo formulas for the past year, watch for that!  I’m also hoping to release a new line of lip balm that includes lip shimmers for those of us who wish we had time for makeup!  Watch for new packaging for some of our products and a re-imagined line of mineral bath salts including new scents, particularly Pink Grapefruit and our signature Om Shanti (cinnamon, patchouli, coffee and cocoa).

I’m also working to bring Anointment to more retailers and possibly to the US.  Next year stands to be a big one and while some of the goals are dependent on my ability to commit a significant amount of time to them, the ideas are endless!

Stay in touch with April & Anointment: Blog | Twitter | Facebook | Etsy Shop

anointment natural skin care, april mackinnon, sponsor giveawayApril is offering you a chance to fall in love with her products for yourself-enter to win an Anointment soap bon bon (a set of an Om Shanti, Seaweed, Lemon Poppyseed, Lavender and Oatmeal & Honey soap wrapped up for gift giving-or using yourself!) plus a jar of Herbal Clay Cleanser. Retail value of $33CAD

This giveaway is open to residents of the US & Canada (sorry international folks!)

HOW TO ENTER THIS GIVEAWAY

Leave April a comment about our interview-we love hearing what you think and if you can relate!

Or

Leave April a comment about her awesome brand; visit Anointment’s new online shop & let us know what your favourite goodies are.

Get Additional Entries if you 

This giveaway closes at midnight EST on Wednesday, October 26th with the winner announced at the bottom of this post on October, 27th (comments received after this time will not be published until the winner is announced).  By entering this giveaway you agree to the oh my! handmade giveaway policies. 

This giveaway is now closed! And the winner is…

Interview with Lauren Hardage of Aeolidia

Tuesday, October 18, 2011

Hello  hello! Join me today for an interview with Lauren Hardage. Shoshanna and I were happily working along as Aeolidia, and one day Lauren emailed me checking in to see if we’d like to hire a web designer. I hadn’t considered adding anyone to our team, but I’d admired her work for years, so I went for it! Best decision ever! Not only does she create amazing sites (that I consider to be the essence of the Aeolidia aesthetic), but she was able to pick up all my design slack during both of my pregnancies and maternity breaks, and has turned out to be a great person to bounce ideas off of as well.

Lauren Hardage

Tell us a bit about your start in graphic design and Wise Rabbit on Etsy.

I started out selling woodblock prints and cards on Etsy when it was only a few months old. In the banner area, most of us newly minted sellers would just upload a product photo in the whatever dimensions and hope for the best! Maybe if you were really professional, you’d figure out how to squeeze in a pixelated shop name over the image. (Fancy!) As I spent more time learning about the community, I noticed that there were a few sellers with pixel-perfect banners and avatars, making their products seem about 100 times more legit than those of us with sad looking graphics. One night I stayed up with the Paint program open on my little laptop all night and churned out something like 80 banners! Once I started clicking around, I was just hooked. I felt all the same satisfaction as when crafting with wood, paper and ink, but with an even purer and faster translation of the layout in my mind’s eye to a visible result.

Some Etsy banners

Some of Lauren's Etsy banners

Best of all, I knew that there was a distinct need for this type of work on Etsy, and I became intrigued by the idea of serving businesses rather than consumers. I was so inexperienced and timid — my first custom banner listings were for $4.99! Fast forward five years: I’ve had the luck and privilege to work with hundreds of clients, collaborate with brilliant colleagues, develop my skills and tools, and stay busy all day long doing what I love.

How do you get started on a web design project? After you’ve read up on all the client’s info and preferences and you sit down and roll up your sleeves, what steps do you take?

First I set up a new Photoshop file that includes a folder of goodies I’ll likely need for the design. (Things like layers for the site body in various widths, placeholder text in web safe fonts, cursor graphics to show sample mouseover actions, standard copyright text, etc.) Then I pull all of the project assets into that file and hide it away in a folder, to draw from throughout the process. Sort of like getting all of your ingredients in place first, so you don’t get halfway through making cookies and realize you have no vanilla. The worst! (Fun fact: I recently read on a favorite blog that the name for this approach is “mise en place” — see here). I love this.

Lauren's work space

Lauren's work space

Next I re-read any design direction and inspiration, and review the graphics I have to work with, which usually gives me some kind of visual anchor to start with. From there its just a domino effect of one design element leading to the next, until the site feels attractive and balanced, and all the objectives are fulfilled. The most fun and also most nerve-wracking part is “the reveal” when you send a first look at the site concept out to a client and are waiting for a response! Knowing how much blood, sweat and tears the people I work with put into their businesses, it feels really special to be a part of getting their work out to the world — and I want them to be thrilled with the design.

While I’m working, I LOVE listening to old time radio shows (The Whistler is a great one!). There’s something about those old continental accents and quirky turns of phrase, along with the elegant, slow-paced plots that I find totally appealing! Good hot tea (black, please — in endless supply, please) is also essential. A sleeping dog in the house is preferred, though optional. If the dog is dream-running and making any cute sleep shnorfels, this is ideal.

Cute Shnorfeler

Cute Shnorfeler

When you have a case of designer’s block, how do you clear your mind and get inspired again?

I usually go for a long run to clear my head… Just kidding! I wish I was that person. If I am really having a hard time getting started, I’ll look through my set of bookmarked site designs and illustrations that have caught my eye. Within the first few minutes, I will find an interesting color or font to light on, which gets me back into Photoshop. But this only happens a few times a year; a bigger problem for me is when I’m plugging away, but notice that I’m spending way too much time on each task. When I start to get that flat, grayed-out brain feeling it usually means that I’m not working efficiently and I need to take a break and do something different. Things that make me feel more like myself are: getting out of the house to a coffee shop and writing up some Morning Pages (see The Artist’s Way by Julia Cameron), people-watching, planning dream trips, interrupting my sister at work with persistent texts, pondering my list of life and yearly goals (this always makes me feel like kicking butt!), power napping, and if I really need a boost, I’ll hit up the local beauty school for a $12 never-know-exactly-what you’re-going-to-get haircut! That one really puts you in a new frame of mind. This month, in an effort to feel less like a cartoon floating brain in a jar — I’ve started taking a rowing class down on the lake a couple times a week. Truth!

Do you have a project in your portfolio that was a dream project to work on? Tell us a bit about what makes you proud of it.

I really enjoyed working with Suann Song of Simplesong Design. She brought a beautiful, timeless logo to the project, had some exceptional product photography for me to work with, and knew her business so well, the site really designed itself. I guess I’m proud of it because I really admire Suann’s work and style, and am pleased to have been able to create something that I think complements the work well. I also like it because it’s pretty minimalist and spare, without losing any warmth or texture.

Simplesong Design

Simplesong Design

What can clients do to make a project go smoothly and get the beautiful site design they’re looking for?

What a good question. Here are some of my biased ideas:

  • Do bring great content to the project. Starting with beautiful, consistent product photos is the best of all. Images that make your work shine will not only make a more beautiful site, but will do a lot of the talking for you during the design process. If your designer is able to glean a lot of information about the best look and feel for your work from the photography, it saves you from the pressure of having to articulate exactly what you want.
  • Do link to site designs that you adore, but don’t ask your designer to reference any specific elements too closely, and don’t fixate on one site inspiration in particular. Keep exploring and have an open mind. There will be an end result for your project that’s totally unique!
  • Do trust the process! Many projects reach a foggy point in the middle somewhere, where you’re over the initial surge of enthusiasm, but you still feel far away from the launch. Don’t feel discouraged or start doubting your choices; this is temporary. Stick with your intuition and keep moving forward. The launch will feel sooo good!
  • Do keep your visitors firmly in mind when you’re planning the site and giving feedback. It’s tempting to treat your website as a sort of brain-dump for your whole artistic empire! But remember to think about what is really relevant to your visitors and your business goals.
  • Do give your designer impressions of which parts of the mockup you like/dislike based on how they meet your stated goals, but don’t send a punch list of very specific change requests. Leave the designer some executional freedom to offer solutions that you may not have thought of and do the work you’re paying them for! Chances are that the end result will have better flow and functionality if the revisions are filtered through your designer’s experienced point of view.
  • Do err on the side of keeping the design simple and intuitive! When in doubt: leave it out.

(Doesn’t this remind you of Goofus and Gallant from Highlights? Gallant has great photography…!)

Do you have a schedule for work – i.e. work hours, scheduled time off, etc.?

Well, no! As much as I love planning and organizing in general, I have never been able to implement a routine for myself. I am always looking for tips and tricks to achieve this and subscribe to many blogs with this theme! Right now my philosophy is just — go as hard as you can! Since we don’t have kids, I have the luxury of being able to work late and catch up on sleep whenever. zzz

You work with your husband as a design and coding team (see Hardage & Hardage). Do you have a system? Have you learned anything valuable about working and living together?

Yes, tons! When we started working together full time, I was worried that that we would quickly kill each other being in the same smallish apartment all day with no reprieve. But instead it’s really been a dream come true. We are lucky! We buoy each other up when we’re having a hard day, and motivate each other if we’re feeling lazy or draggy. We are both believers in the idea that you have to have big blocks of uninterrupted work time to get deep into a project (see Why You Can’t Work at Work). We use what we call “Code Blue” when we really need to focus. Code Blue means totally quiet, no quick questions, no sign language, no talk at all until a set time. If you want the other person to change the thermostat that’s right by their desk, too bad, you have to get up and change it yourself! Let them work!

Various business card designs

Lauren's business card designs through the ages

Also we have little rules like “No Ghosting,” which means no gazing over the other’s shoulder at what they’re working on — it’s annoying! Best investment yet: noise canceling headphones. A private office space on your head if you don’t have the square footage. This works great since Zak likes working to music and I can’t. (Wow, our office sounds strict and quiet and boring!) Another thing that we’ve found helpful is ordering lunch out when we want to have a strong work day. It’s a splurge since our kitchen is about an arm’s length away from the office, but it’s worth it — it feels like a treat and no one has to stop to do prep or cleanup. For short business meetings about specific current projects, we take the office outside and talk while walking the dog. Big picture talk calls for a “business lunch” at Pei Wei. Another lifesaver: take a separate weekday off every once in a while. We used to stress about making all of our time off time together, but now we love taking personal days to relax and get errands done, leaving the other with the office to themselves for a while.

Petite Tuques: adventures in rebranding

Monday, October 3, 2011

petite tuques, small business rebrand, mayi carles, zoe rooney

I love rebranding! There is something so very exciting about seeing a business get a new look and watching how the design process can bring people together. I invited Lisa of Petite Tuques to visit us and bring her designers, two Oh My! contributors, Mayi Carles and Zoe Rooney to share the behind the scenes of Lisa’s new (awesome) design. I couldn’t pass up the opportunity to share the story of how working with the right designers can be a challenging, creative and often life changing experience. Thank you Lisa, Mayi and Zoe for giving us this inside look at the rebranding process.

petite tuques, small business rebrand, mayi carles, zoe rooney

Hi Lisa! It is really exciting to share your business and the complete redesign of your brand by two of my favorite people of all, Mayi Carles & Zoe Rooney! Tell us about your business Petite Tuques and what inspired you to redesign and relaunch your brand.

I started knitting gifts for friends in 2009, and that’s when it dawned on me that I could take it another level and open up a shop. I went through three different graphic designers because I wasn’t sure what I wanted my brand to represent – but after getting some coaching from Mayi, I realized what I was all about, and decided to make a complete makeover of my shop & blog, and tweak my product lines.

I would love to know about the process of finding your (brilliant!) designers and how you worked together to transform your business.

petite tuques, small business rebrand, mayi carles, zoe rooney

In what ways did working with Mayi and Zoe help you find the perfect look for your business? What work did you have them do for you?

I hired Mayi to coach me, because I knew I needed help, and she offered to do my illustrations the first session! I was excited because she’s very talented, but also very different than the “usual”. I still wanted a mascot, but owls were overdone, so I suggested a moose, and she got to work!

I met Zoe through Artrepreneur, and I was impressed with her knowledge of WordPress. I talked to Mayi about her first, and then talked with her through her 15min free chat. Zoe wrote up an action guide of my site, and she was spot on! We picked the same font for my website, Mrs. Blackfort, without talking to each other, and her suggestions on how to run my website, “less blog-like” so that I could be more free with designing and bringing in more products to my shop was genius. In reality, I wanted to do so much more than just knit up hats, but my website at the time was holding me back. I’m not a big blogger, so taking away the blog as the focal point of my business, really helped to bring out my talent. It was a big relief to me!

petite tuques, small business rebrand, mayi carles, zoe rooney

Lets take a look at your old branding before we go behind the scenes with the designers-what didn’t work about your brand? Are there elements you wanted to keep in the new design or were you ready to start from scratch?

I was ready to start from scratch! I wanted to look professional, stylish, and “grown up”. I wanted to keep the feel of being Canadian; I had the snowy owl as a mascot, which is the official animal of Quebec, but I wanted something a little different, so we went with a moose, which is very Canadian.



Thank you for sharing this insight into your business Lisa! I am sure that with your new beautiful brand and website this is the beginning of wonderful things for Petite Tuques, where can we find you and follow along?

Website | Facebook | Twitter 

Now for some insight from the designers behind the branding: 

petite tuques, small business rebrand, mayi carles, zoe rooney

How do you do it senorita? Every time I turn around you are creating something even more awesome! Tell us about your part in creating Lisa’s new brand and how you came up with your sweet, whimsical illustrations. 

Awwww stop it. Okay don’t, LOL. Seriously though, thanks for loving my creations + always supporting my crazy creative adventures señorita.

Back from tangent. I had the great fortune of meeting Lisa inside April Bowles monthly membership site – ARTrepreneur, helping her revamp Petite Tuques through a Shop Critique. Weeks later in the spirit of digging deeper + destroying all sound barrier to success, Lisa + I began working together one on one to work through her larger than life ideas + alleviate her fears + laser in on the wisest course of action; branding being top on the list.

Lisa’s brand needed a serious overhaul, but most importantly I sensed Lisa desperately hoped for a fresh beginning. So I suggested something a bit crazy – to hire an out-of-the-box-kinda-wacky designer to bring forth the spunk + edginess her brand longed for. I was happy to discover she picked me. No offense taken on the wacky part.

And so, “a moose”, Lisa suggested. And with that prompt alone I created a collection of moose inspired whimsical wintery illustrations for Petite Tuques.

I’m convinced the friendship + level of commitment Lisa + I shared throughout the whole process played an instrumental role in the success of the project. So much so that Lisa approved my illustrations during the first round!

That’s what I call rockstar team work. Booyah!

petite tuques, small business rebrand, mayi carles, zoe rooney

You are such a superstar, I am endlessly amazed at how you balance creativity with your technical knowledge! Please share with us how you used your Jedi design skills to help Lisa rebrand and the process you went through as a designer and consultant to create her new look.

This was such a collaborative project! Lisa and I started with a site review and action plan, which allowed me to hear her ideas for changes and to take a comprehensive look at her existing site and her inspiration sites. During this process, I did a lot of research including things like:
• keywords we came up with to describe Lisa’s brand
• various sources of inspiration such as other sites, random images, etc.
• Lisa’s products
• competitors and sites in similar niches or with similar audiences
• Lisa’s target market
• fonts, colors, textures, etc.
All this research culminated with a written report with my notes on the existing site (and comparisons with other sites) and my recommendations and suggestions, with specific references, sources, and links.

petite tuques, small business rebrand, mayi carles, zoe rooney

Then, Lisa hired me to tackle many of the action steps I’d identified in the report (this isn’t always the case – sometimes clients go on to do many of the steps themselves or with other designers, but we were grooving so we kept at it).

I love working with other artists, so it was great fun adding Mayi’s illustrations to the mix. Mayi and I were already comfortable working together and communicated directly over a lot of the more technical stuff, which also contributed to the smoothness of the overall project. (Also, obviously her illustrations are to die for. Seriously, I’m going to have her do custom portraits of my kids, I am that obsessed.)

The site review is always a great place to start, because it gives me a lot of info to transfer into the design process (I actually take a lot of the same steps with new design clients, which is why I sometimes deduct the fee from the review from the custom design work cost). From there, it was all about developing a strong content strategy (leveraging much of Lisa’s existing content, plus adding some new organizational systems for her tutorials and patterns) and styling that content!

Because we were so collaborative and communicative, the only major changes from early drafts to later drafts were some of the colors – the background texture and the layouts stayed mostly the same.

 petite tuques, small business rebrand, mayi carles, zoe rooney

So the Jedi design trick? Primarily research. Good design is based on having a strategy, knowing what you’re trying to accomplish, and only then applying things that look nice via colors, fonts, textures, layouts, illustrations, and so on. And of course having an awesome illustration set that is so smartly based in a branding strategy helps!

Editor’s note: Wasn’t that amazing? Combine 3 talented ladies with one common purpose + good communication and you get a stunning redesign and a brand that will make a great impression. Fabulous job Lisa, I can’t wait to see what the future holds for you! 

Meeting the Makers: Elena Rosenberg

Wednesday, September 28, 2011

elena rosenberg, tickle pink knits, meeting the makers

I am thrilled to introduce Oh My! readers to the beautiful, one of a kind,  knit accessories and clothing of Elena Rosenberg. Elena’s pieces show a true passion for handmade, each stitch lovingly created by the hands of a talented maker fully in love with her work. The quality and intricacy of her pieces is awesome and inspiring so pour yourself a cup of tea and get cozy while we get to know the heart and hands behind the needles of Tickled Pink Knits. Knitters can get excited too since Elena offers patterns for some of her most popular designs in her pattern shop!

Hi Elena, thank you for visiting us and giving me a reason to show off your gorgeous work. Please introduce yourself and your business.

My name is Elena Rosenberg. I live and create just outside of New York City, in Westchester County.  My one-woman business is dedicated to wearable fiber art.  I design and hand-knit fashion accessories and clothing — lovely and luxurious treats to wrap around your neck, shoulders, hands, head, and body. I would describe my designs as romantic, elegant, and playful, with a modern sensibility.  I love exploring and experimenting with texture, shape, drape, and color, and hand-knitting is the perfect medium for this pursuit.  Although much of my work is made for women (of all ages!), I also enjoy creating unisex designs.

elena rosenberg, tickle pink knits, meeting the makers

Tell us about your work and your process-I know your beautiful pieces are entirely handmade by you, what goes into the creation of each one?

Yes, I make all of my pieces, large and small, literally one stitch-at-a-time.  I work without knitting looms or machines.  Although I am a pretty fast knitter, hand-knitting is definitely a very time-consuming process.  Hence, my work is either one-of-a-kind or limited production. I like the idea of producing pieces in small quantities, forming each stitch and row individually by hand.  Even the smallest projects, such as my fingerless gloves, feature hundreds of stitches, while larger designs, such as shawls and wraps, contain many thousands of stitches. I choose high-quality luxury fibers for my designs, and work almost exclusively with natural materials, including merino wool, baby alpaca, organic cotton, bamboo, cashmere, and silk.  My current focus is on accessories; I believe that an exceptional scarf, wrap, or hat can transform your outfit as well as transform your mood. My work also includes an exciting line of abstract fiber jewelry, done in crochet.

elena rosenberg, tickle pink knits, meeting the makers
How have you grown your business and your work from the first piece to where you are today? 

I learned to knit as a child and briefly tried my hand at designing as a teenager.  It’s hard to believe it now but I actually did not knit at all for about ten years (while in college, graduate school, etc). I picked up knitting again approximately five years ago, and since then hardly a day has gone by without knitting needles and yarn.  I opened a shop (Tickled Pink Knits) on Etsy in 2007 and pretty quickly found a welcoming audience for my designs.  Etsy has been a wonderful venue for me — I was a Featured Seller there in 2008, I have had an opportunity to work on commissions for customers from all over the world, and to interact with lovely clients as well as with other artists and craftsmen.  Also thanks to Etsy, I participated in the One of a Kind Show in NYC in 2009 (as part of the Etsy Pavilion for Emerging Artists).

My business has been growing slowly and steadily since then.  Earlier this year, my designs debuted at the American Craft Council Show in Baltimore, MD as part of the AltCraft section, and at the Pennsylvania Guild of Craftsmen Fine Craft Fair in Wilmington, DE.  Up until very recently, my knit fiber art venture had been part-time while I worked full-time in university administration.  This past August I decided it was time to dedicate myself to this knitting adventure full-time.  I still plan to maintain an active online shop but I am also eagerly pursuing the fine craft show circuit because my experiences at the OOAK and ACC shows were absolutely exhilarating!  This autumn promises to be incredibly busy and exciting — I will be showing and selling my work at the following juried fairs and festivals.  If you are in the Massachusetts, Pennsylvania, or NYC areas, I hope you will stop by these shows and tell your friends too!

October 8-10, 2011, Paradise City Festival of Fine & Functional Art, Northampton, MA

November 12-13, 2011, Pennsylvania Guild of Craftsmen Fine Craft Fair, Lancaster, PA

November 18-20, 2011, American Craft Show NYC

 

February, 24-26, 2012 American Craft Council Show, Baltimore, MD

We love learning about where artists work and what inspires them, can you tell us about your workspace and tools?

My studio is currently in my home. In addition to a trusty collection of bamboo needles of various sizes and a treasure chest of vintage and new buttons, I probably own enough yarn to open a small yarn shop.  I love looking through the yarns I’ve collected; often, just holding a skein in my hands is enough inspiration for a new project.  Inspiration is just as likely to come from nature, artworks, the runways, or a fleeting shadow of an unusual shape.  Since small- and medium-sized knitting projects are fairly easily to transport, I tend to bring them with me almost everywhere I go. I recently spent some time on Cape Cod and had a very productive time knitting up a storm in colors of the ocean and its shores.  Most often, I can be found in a comfortable armchair in my home studio knitting while listening to podcasts, NPR, or watching films (I love foreign cinema, and have mastered the skill of knitting and reading subtitles simultaneously).  Rather than sketch my designs, I usually begin designing with knitting needles and yarn in hand, trying our a stitch or a combination of stitches, watching the garment take shape, experimenting as I knit along.  I am currently working on a few quite unconventional pieces that I hope to add to my knitwear line later this autumn.

elena rosenberg, tickle pink knits, meeting the makers

What do you have planned for yourself and your business in the future?

In the very near future, I am looking forward to getting ready for the upcoming art/craft shows and having successful runs at each of the events.  Both the preparation and the show experience can be quite grueling and exhausting but immensely exciting too.  Many of the artists and craftmakers who regularly exhibit at large juried shows work in teams or with assistants, and since I am currently running a one-woman operation, preparing sufficient inventory is definitely going to be a challenge for me.  I hope to be able to manage my time wisely, continue focusing on quality over quantity, and dazzle visitors to my booth at this year’s shows with exquisitely crafted, lovely original designs.  I also plan to make my online shop a destination this holiday season for shoppers looking to treat themselves or their loved ones to luxurious and out-of-the-ordinary hand-knit goodness.  At some point in the future, I plan to publish more knitting patterns for some of my designs and focus on creating more one-of-a-kind pieces.

elena rosenberg, tickled pink knits, meeting the makers

{Victoriana Scarflette pattern above & others available here}

This month is our Back to Business theme-do you have any thoughts or suggestions to share with artists who are just starting out?

For artists and craftspeople just starting out, my advice would be always to innovate rather than imitate; choose quality materials; seek out like-minded individuals in your medium or other creative media either through local guilds, social media, or places like Etsy teams; and, importantly, not to undervalue/underprice your work.

Where can we find your work or connect with you? 

You can find me via my main website — http://www.ElenaRosenberg.com, via email at elena@elenarosenberg.com, and at the following sites:

Etsy Shop for Ready-Made and Made-to-Order Knit Fashion and Accessories – Tickled Pink Knits 
Etsy Shop for Knitting Patterns – AtelierTPK 

You can also connect with Elena by visiting her:

Facebook |  Twitter  | RavelryBlogFlickr | Pinterest

Meeting the Makers: Sasha Prood

Sunday, September 25, 2011

A note from the editor: Welcome to a new series here on Oh My! Handmade where makers visit us to share their work and stories in their own words. I loved our Meeting the Makers theme so much I decided to make it a regular feature here on Sundays. I am excited to showcase the work of the incredibly talented illustrator Sasha Prood. Her work is lush and gorgeous, the attention to detail and technique in each of her pieces is inspiring and her talent is off the charts, enjoy!

Sasha Prood, Meeting the Makers

Sasha Prood is an illustrator based in New York City. She creates typography, illustrations, patterns and graphics using pencil, pen and watercolor with the computer. Thematically, her work leans toward the organic, natural and scientific with vintage, utilitarian and childhood influences, creating anything from logos to posters to apparel graphics. Her work can be viewed on her website, sashaprood.com. Sasha’s longtime friend and fellow NYC-based designer, Alia Hassan, interviews her below.

Sasha Prood, Meeting the Makers

How did you become interested in art, design and illustration?

My interest in art was not something that I was ever really conscious of—it was always just “there.” I have drawn pictures for as long as I can remember. When I applied to college, I selected design as my major. At the time I did not really understand what design meant, but it seemed like the most artistic career that I could pursue while still being marketable in “the real world.” As I learned more about design at the Carnegie Mellon University School of Design and during the semester I studied abroad at Switzerland’s Schule für Gestaltung in St. Gallen, I grew to appreciate the expressive potential of design and realized that it was a great fit for me.

With regard to illustration, though I dabbled in the form at pre-college programs, I did not truly understand its range during my time at Carnegie Mellon. It was only after two years of working as a graphic designer that I realized that I wanted to incorporate my art back into my everyday work and that illustration could be my way of doing this. I have worked to develop myself as an illustrator for the past two years, and it is now my full-time job. As of next fall, I will be attending Cooper Union’s postgraduate typeface design certificate program, Type@Cooper.

Sasha Prood, Meeting the Makers

Sounds likes you’ve been exposed to various arts disciplines through quite a few reputable institutions, and have chosen to continue this by attending Type@Cooper. Your design and illustration style is quite organic and has a lot of personality. Do you believe your structured arts education has shaped the illustrator you are today? How so?

Absolutely—I feel that my formal design training was the solid base that I could then build of off. That knowledge of composition, typography, etc. helps to ground my current, more expressive artistic experiments.

Sasha Prood, Meeting the Makers

Where do you find inspiration?

It might sound a little cheesy, but I find inspiration everywhere. I love the organization and sense of simplicity found in geometry. I find science to be inspirational, particularly biology—cells, molecules, etc. I have included animals, vegetables and minerals—anything natural and organic – into much of my work. Things from childhood are also inspirational to me, particularly items with a sense of play and humor.  I’m attracted to vintage items, especially ones that are typographic in nature. Everyday “mundane” things that are basic and utilitarian as well as anything hand-made—particularly cultural items such as textiles, ceramics, basket weaving, etc. are inspirational to me. I’m interested in aspects of black magic and ritual. And on and on!

Sasha Prood, Meeting the Makers

What do you like most about being an illustrator? What do you like least, and how do you combat that?

As a freelance illustrator, I most like the freedom and control—to be able to choose which projects I take on and to manage my own time. I least like the slow times—I’m at my best when busy. To avoid the slow times, I make sure to always be working on some promotional pieces and self-initiated projects. That way there is always something to do!

Sasha Prood, Meeting the Makers

What would be your dream project?

I have several “dream projects.” One would be to create a fully illustrated book. I’m also anxious to work on patterns and graphics in collaboration with a fashion house for a seasonal collection. My long-term goal is to create a group of work to be displayed in a solo art show.

I searched “Sasha Prood” online, and found that a popular word online commentators use to describe your work is “detail.” What are your thoughts on that?

I love it! I put a lot of care into the details and absolutely appreciate that people notice.

Sasha Prood, Meeting the Makers

The way your work is presented on your website is beautiful and compelling. Can you talk about how you choose to present your work?

Thanks so much! When designing my current website I thought about the problems of my old websites along with pluses and minuses of other people’s portfolio websites. I wanted my website to be easy to update, the images of my art to be the main focus and presented in a large format, to subtly bring my personality into the design and to not have too many pages/buttons to click through (I personally hate clicking through too much stuff on a website).

Sasha Prood, Meeting the Makers

How have you dealt with that tricky balance between art and business—doing what you love and believe in, but in a way that allows you to make a living out of it?

I love to create art, but it moves into a whole new realm when money, contracts, copyrights, etc. are added to the equation. Balancing art and business has been something that I have dealt with day-by-day and situation-by-situation. Since I’m still somewhat new to the world of business, almost every situation that I have encountered has been for the first time. I handle this by preparing myself as much as possible by talking to people with more experience and doing as much research as I can. When a problem comes up that I’m not prepared for, I try to handle the situation as professionally as possible and learn how to avoid it in the future. Honestly, my passion for the art is what helps me to get through the business aspects of my job.

You’re based in Brooklyn, New York. What do you like most about living in NYC, and what do you dislike?

I dislike the tourist traps and the crazy people that you often find yourself forced into small crowded spaces with. I love the immediate access to amazing food, museums, shops, etc.

Sasha Prood, Meeting the Makers

I’m a huge fan of your work and love that I can stay informed about what you’re working on on your regularly updated site, sashaprood.com. Where can we buy some pieces?

You can buy a curated selection of my handcrafted items at my personal web shop, the Print Shop. My Botanica Caps Poster is available at Arty People and my Botanica Caps (non-keyable) font is available at HandMadeFont. Also, in early November, one of my watercolor patterns Chevron Repeat, is going to be sold as a limited edition print at The Working Proof .

Thank you Sasha and Alia for this insightful, creative and educational interview. I hope our readers love learning about you and your work as much as I have!